Tourism 9780134490205 | 9780134490205 University of Hawaii Bookstore- Manoa

Tourism

6th Edition

The Business of Hospitality and Travel

Roy A. Cook; Cathy H. C. Hsu; Lorraine L. Taylor
eISBN-13: 9780134490205

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Additional Book Details

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A comprehensive, international view of the business of tourism

The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

Sold By Pearson Education
ISBNs 9780134490205, 9780134484488, 0134484487, 0134490207, 9780134490205
Language English
Number of Pages 449
Edition 6th